Social Marketing is the Buzz – but Traditional Networking is STILL a Must

Dec 7, 2009     Topics: commercial construction industry, construction industry events

Craig Noble

Social networking is growing and growing in terms of both popularity and effectiveness.  However, in the commercial construction industry, we all know that nothing will ever completely replace a beer and a handshake.  So here are some important points to consider as you balance your time and resources between online networking and on-the-ground networking.

Continue to get out there and spend some face-to-face time with real people.  And while you’re out there, remember this – commercial construction industry events are NOT sales calls – they are networking opportunities for the purpose of awareness and reinforcement.

You are attending these events to represent your company and grow your company’s awareness, which takes patience and time.  You are talking with current clients (to stay top of mind), you are seeking introductions to prospective clients (to begin building new relationships) and you are talking with your valued peers (to maintain your referral network).  Be casual and professional, but keep your business card in your pocket until someone asks you for it.

Like everyone, I know I have put my foot in my mouth with some over-the-top, “Hey Buddy!” stuff.  And I have talked about my business with patient people that never even asked about my business.  I have also spent time talking to people that were safe and friendly – all the while knowing it wasn’t productive.  Push yourself to be effective, but don’t be a ‘bull in a china shop’.   And remember these 2 things:  People do business with people they like AND people like to buy but hate to be sold.  So, take it easy out there.

Be calm and attentive at these events.  Let those that are interested check-up on you behind your back (first) by looking online at your Qual-Port on JobSite123.com.  Make sure it is 100% complete and current.  A complete Qual-Port will answer 90% of any questions a client or prospective client may have for you – and propel them to contact you when they have a need for your services. Most importantly, a complete Qual-Port will show your construction industry clients that you respect their time, by making your information readily accessible to them.  This approach will make your online and offline marketing and business development efforts much more effective.

View a sample construction company profile (Qual-Port) to see how to get started now.  It only takes a few minutes and it is FREE.

Tags: business development, commercial construction, commercial construction industry, marketing, online networking, referral network, social networking