Your Company’s Key Contacts

Mar 5, 2010     Topics: Anatomy of a Qual-Port

Craig Noble

The purpose of your Qual-Port’s Key Contacts is not just to help your clients and prospects quickly find who they need to talk with at your company, this information also has significant value in your marketing efforts.  Displaying all of your Key Contacts allows Buyers to get an overall feel for your company – which can provide a competitive advantage among your commercial construction competitors.

Buyers want to know 3 things about your Key Contacts before they contact them:

1- Who they’re talking to (Job Title)
2- What their background is (Bio)
3- Alternative ways to contact them (Phone, Fax and Email)

Buyers are looking for the above info about your Key Contacts for 3 reasons:

1- They’re simply looking for the appropriate person in your company to help them with their need
2- They want to see if your company has the number of key people with the appropriate backgrounds that matches their project’s scope and type
3- They want to gauge the depth and stability of your construction business

When a Buyer sees the number and quality of people that you display in your Qual-Port, they understand the bond that you have with your Key Contacts – that there is no risk of them being lured to work elsewhere in the middle of their construction project.

It’s the people that work for your company that make it successful.  Showcasing your Key Contacts provides more information for Buyers to use when considering your company for their construction project.

My next post will explain the benefits of displaying your Qual-Port’s Company Narrative.

Click here to read my previous post about the benefits of your Qual-Port Homepage.

Tags: commercial construction, competitive advantage, construction business, construction project, Key Contacts