Commercials for Construction Companies + Design Firms are Not Common, YET

Aug 24, 2010     Topics: Surveys

Craig Noble

Video is very effective, but only when it reaches the intended target audience. And although television is expensive, it is an effective way to reach consumers.  So how do businesses that sell to other businesses (B2B) use video to promote their products and services?  Answer:  the internet.

In a recent survey, we learned that well over half of the companies in the commercial construction and design industry would not create a video for their B2B product/service.  The exact question and answers was as follows:

Would your company create a television-quality commercial if there was a way to reach your exact target market with it?

No   65%
Yes  35%

The reason 65% of companies said “No” is likely because they are not aware of how inexpensive and easy it can be to create an effective commercial for their company, and get it LIVE on the web.  They’re probably also not sure where on the web to post it.  No matter what the exact reason for having not created a company commercial and uploading it to the web, we believe B2B company commercials will quickly become much more common, and we see this as an opportunity for early adopters to gain a competitive advantage.

Our database of commercial construction and design companies throughout the U.S. includes architects, engineers, general contractors, specialty contractors, material suppliers and related vendors/corporate services.

FYI:  there are company commercials in jobsite123.com that are already getting hundreds of views per month…(we’ve only barely bugun to promote this feature)

Tags: architects, b2b, commercial construction, company video, design industry, engineers, general contractor's, subcontractors