Industry Org Memberships Represent Your Construction Business's Qualifications Too
May 13, 2010 Anatomy of a Qual-Port, marketing tips
Craig Noble
You already know that your membership in local construction industry organizations allows you to network with peers and maybe hear about upcoming construction projects and opportunities. However, you can also get additional mileage from your memberships by mentioning the organizations that you belong to in your marketing efforts. Think about it…including the logos of national construction industry organizations like Associated Builders and Contractors, Urban Land Institute, United States Green Building Council and the other prominent local organizations alongside your construction company’s logo bolsters your business’s reputation because of their excellent reputation in your local market area. So, when we were researching and designing the jobsite123 qualification profiles, it became clear to us that providing a tab for you to showcase the affiliations and memberships that you belong to was a must. You can click here for an example of a commercial construction company using their industry organization memberships to further represent their qualifications.
We have many of the prominent construction industry organizations available for you to click and display in your Qual-Port – but we don’t have all of them yet. If you would like for us to add an industry organization that you belong to but is not in our system, just send an email to us at solutions@jobsite123.com.
Use Your Awards to Sell Your Construction Company to New Clients
May 10, 2010 Anatomy of a Qual-Port, marketing tips
Craig Noble
Another one of the best ways to attract more construction buyers to your company is to make them aware of the awards and recognition that you have already earned for your work. Although it may be difficult to get your clients and prospects to your office to see your bulging trophy case, you can easily display your construction awards in your jobsite123.com profile. Remember – the number of construction buyers using jobsite123.com to find and prequalify construction companies is increasing every month, so it’s well worth the small amount of time and effort it will take you to display your awards here. FYI - buyers are using jobsite123.com to find resources for all construction specialty areas. The following are examples of projects that jobsite123.com users are showcasing in their profiles: retail projects, healthcare projects, office projects, multi-family residential projects, school projects, university projects, etc.
Once you log-in and go to the awards and recognition tab in your profile, just select your company’s awards from the menus provided. If you don’t see an award in the menu, just click on the ‘FeedBack’ tab (on the left side of every screen) and let us know the awards we need to add for you.
Stay tuned…my next post will describe how broadcasting your industry organization memberships separates your company from many of your competitors.
Use Your Construction Business's Financial Health to Attract More Construction Projects
May 7, 2010 Anatomy of a Qual-Port, marketing tips
Craig Noble
Providing references of your construction company’s financial health is just another meaningful way to show construction buyers how you run your business. This template within your qualifications profile is where buyers look to see the lenders, material suppliers, equipment dealers, etc. that you do business with. And by filling-in your contact’s name, phone number and email address in the fields provided, you are also giving buyers a quick and easy way to verify your company’s general financial stability – which is a common part of the prequalification process before buyers ask for specific financial documents to back up your references.
My next post in this series will explain how to attract more construction projects by showcasing your construction awards online.
Attract More Construction Projects by Showcasing your Prior Client Testimonial Letters Online
Apr 27, 2010 Anatomy of a Qual-Port
Craig Noble
It’s awesome when your clients send you raving letters about your company’s performance. They provide you and your team with a feel good for a job well-done, and they are proof that your client was more than satisfied with their decision to hire your company. It’s also an excellent idea to make your testimonial letters part of your company’s marketing plan. When you can show a prospective new client positive comments from your previous clients about their experiences with your company, you improve your chances of landing that new client – and more construction projects. So, from a construction marketing perspective, not only should you show-off the letters by framing and hanging them in a prominent place in your office, but you should also post them online. Making your testimonial letters available online will allow all of your current and prospective clients to see the range of successful projects and satisfied clients - even if they never visit your office.
You can pay your web developer to program them to appear on your website, or you can load them into your Qual-Port yourself – for free.
Click here to see an example of a company displaying their testimonial letters in their Qual-Port.
Stay tuned…my next post will explain the marketing benefit of showcasing your banking and credit references in your Qual-Port.
Use Performance Ratings from Previous Construction Clients to get the Attention of New Clients
Apr 22, 2010 Anatomy of a Qual-Port
Craig Noble
A no-brainer way to get the attention of new construction clients that don’t know your construction company’s capabilities is to show them what your current and previous clients had to say about your performance. Another important intangible that allows your company to stand out from your competition is to showcase the your number of repeat clients. jobsite123.com has a quick and easy way for you to gather and display the comments and ratings on specific projects or your overall company’s performance. Your clients will rate you on a scale of 1 – 5 in such areas as construction estimating, construction pricing, construction quality, construction schedule, construction safety, construction change orders – or have the opportunity to choose “N/A”. They will also be able to inlcude additional comments about your performance. This simple process allows you to send a Performance Rating Request to your clients via a standardized email templates – which only takes them a few minutes to complete and send back to you. Once they send it back, you have the opportunity to review it and decide whether or not to display it.
My next post will explain how to display all of your client testimonial letters online.
Increase Your Construction Company's Online Exposure by Leveraging Your Industry Connections
Apr 20, 2010 Anatomy of a Qual-Port, customer solutions
jobsite123.com allows you to showcase and cross-promote all of your business relationships in the construction industry. Let’s say you have 40 colleagues within your local market, and they would all be more than happy to say good things about your company if asked - and they would readily express that they have had success working alongside you on the construction projects that you worked on together. The best way to replicate the word-of-mouth behavior that naturally occurs on the ground in every local market is to broadcast your industry relationships online. So when an industry buyer (general contractor, facility manager, etc.) is searching online for construction companies and other construction resources that you have an industry connection with, they will also see your construction business their too. So, again, if you have created 40 Industry Connections in jobsite123.com, that’s 40 more chances for your company to be seen online.
To create an Industry Connection, simply follow these 3 steps:
1) Log-in with your username and password.
2) Navigate to your Qual-Port and click on the Industry Connections tab.
3) Choose either of the two easy ways to send your trusted peers an invitation to connect.
When they accept your invitation to connect, your companies will be automatically featured in each other’s Qual-Ports – and you will be cross-promoting each other online to the quickly growing number of construction industry buyers using jobsite123.com to streamline their process of resource identification and management.
Broadcast your Company's Project History to Generate Construction Leads
Apr 16, 2010 Anatomy of a Qual-Port, marketing tips
Craig Noble
One of the best ways to be awarded more construction projects is to draw attention the ones you have already completed. Simply put – the pictures, descriptions and client references from all of your previously completed projects make up your company’s resume. And when your clients and prospects can see the history of successful projects your company has built, you create a better chance of getting them comfortable that your construction company is a good choice for their project as well.
Prior to jobsite123.com, your options for marketing your outstanding track record of construction projects and clients were limited to:
1) Printing and framing the pictures and letters for your office walls for whenever your clients and prospects visited your office
2) Making copies of all the similar completed project info and including it with each of your construction bid packages
3) Programming your project pics to appear on your website, and then trying to get your clients and prospects to look there
With jobsite123.com, you can use the Projects template in your Qual-Port to market your project history to your clients and prospects. This template provides a standardized layout of the qualifying information that industry buyers need when looking through your company’s project history. Simply fill-in the fields with the appropriate data for each of your projects, and it will be displayed for your clients and prospects to easily navigate and see all of your company’s accomplishments. Follow this link to see a good example of a company using jobsite123.com to market its project history of aviation projects, office projects, retail projects, restaurant projects, LEED projects, government projects, healthcare projects and others.
Stay tuned…my next post will explain how to obtain and utilize client performance ratings to attract more construction projects.
Your Construction Company's Safety Record is Meaningful in Construction Bids
Apr 14, 2010 Anatomy of a Qual-Port
Craig Noble
The best way to showcase your construction company’s commitment to safety is by filling-in all of the fields in your Qual-Port’s Safety Record & Training template. Whether your company’s safety officer is an in-house employee or an outsourced safety consultant, this template displays both – and includes the appropriate contact information incase your clients and prospects need a reference. This template also allows you to showcase your OSHA 300 Log Summary for the previous 3 years, give your clients and prospects a feel for your company’s employee drug policy and let them see any safety-related documents that you have uploaded.
The reason for entering all of your company’s safety-related information into your Qual-Port is to give your clients and prospects additional peace of mind when they are considering awarding construction projects to your company – while also providing another meaningful differentiator between you and your competitors.
My next post will explain why displaying your company’s completed projects online can be very effective at getting you more projects.
Tired of Competing for Construction Bids against Unlicensed Contractors?
Apr 2, 2010 Anatomy of a Qual-Port
Craig Noble
Tired of competing for construction projects against unlicensed and uncertified companies?
It’s as easy as 1-2-3 to stand apart in this regard from your so-called competitors – all you have to do is:
1- Fill-in all of the fields in your Qual-Port’s Licenses & Certifications Template (Type, Issuer, Qualifier, Number, Expiration Date)
2- Upload the documents that prove your business’s construction licenses and certifications
3- Provide your clients and prospects with a direct link to your Licenses & Certifications in your Qual-Port (click here for a good example of a company’s display of their licenses and certifications)
Stay tuned…my next post will show you how to market your construction company’s safety record to gain a competitive advantage.
Do your Clients and Prospects know your Construction Company is Bondable?
Mar 29, 2010 Anatomy of a Qual-Port
Craig Noble
It is becoming increasingly common for project owners to only award work to bondable contractors. So by completing all of the bonding capacity fields in your Qual-Port, you increase your company’s chances of being contacted by the growing number of project owners, facility managers and general contractors using JobSite123.com to find and prequalify resources for their construction projects.
Similar to your Qual-Port’s Insurance Coverage Template, the 3 most common questions that your Bonding Capacity Template answers are:
1- What are your single project and aggregate bonding limits?
2- Can you prove your stated bonding capacity with a letter from your bonding agent or surety?
3- What is your bonding agent’s contact information – just in case I have questions?
Stay tuned…my next post will explain the purpose of listing your company’s Licenses & Certifications in your Qual-Port.
