Social Marketing is the Buzz – but Traditional Networking is STILL a Must
Dec 7, 2009 commercial construction industry, construction industry events
Craig Noble
Social networking is growing and growing in terms of both popularity and effectiveness. However, in the commercial construction industry, we all know that nothing will ever completely replace a beer and a handshake. So here are some important points to consider as you balance your time and resources between online networking and on-the-ground networking.
Continue to get out there and spend some face-to-face time with real people. And while you’re out there, remember this – commercial construction industry events are NOT sales calls – they are networking opportunities for the purpose of awareness and reinforcement.
You are attending these events to represent your company and grow your company’s awareness, which takes patience and time. You are talking with current clients (to stay top of mind), you are seeking introductions to prospective clients (to begin building new relationships) and you are talking with your valued peers (to maintain your referral network). Be casual and professional, but keep your business card in your pocket until someone asks you for it.
Like everyone, I know I have put my foot in my mouth with some over-the-top, “Hey Buddy!” stuff. And I have talked about my business with patient people that never even asked about my business. I have also spent time talking to people that were safe and friendly – all the while knowing it wasn’t productive. Push yourself to be effective, but don’t be a ‘bull in a china shop’. And remember these 2 things: People do business with people they like AND people like to buy but hate to be sold. So, take it easy out there.
Be calm and attentive at these events. Let those that are interested check-up on you behind your back (first) by looking online at your Qual-Port on JobSite123.com. Make sure it is 100% complete and current. A complete Qual-Port will answer 90% of any questions a client or prospective client may have for you – and propel them to contact you when they have a need for your services. Most importantly, a complete Qual-Port will show your construction industry clients that you respect their time, by making your information readily accessible to them. This approach will make your online and offline marketing and business development efforts much more effective.
View a sample construction company profile (Qual-Port) to see how to get started now. It only takes a few minutes and it is FREE.
JobSite123 is Going to Revolutionize our Industry
Dec 1, 2009 construction industry events, construction professionals testimonials, industry videos
Neil Hammack, Vice President / Project Executive of Moss & Associates in Fort Lauderdale, Florida comments on the significant impact that JobSite123 will have on the Commercial Construction industry.
A transcript of speech excerpts:
“I met Coty and Craig several years ago. I was one of the “100″ that they came and did the introduction to and I was involved in critiquing the whole process and I can tell you that I’ve seen the company evolve dramatically. It’s going to revolutionize [the commercial construction] industry and I think there’s even more to come.
When we talked about bringing JobSite123 to the west coast [of Florida], it was clear to me that this was the vehicle that was going to help me exponentially launch the Moss brand and I think you’ve seen how we’ve been able to do it today with what we have in the audience.
… we are thankful to Rich Armstrong at St. Joseph’s [a forward-thinking organization] who really got “it” [the impact JobSite123 is having on the commercial construction industry] and understood the power of “it” and for that we are very thankful.”
Bill Shevlin | Qual-Port… "an Amazing Tool."
Dec 1, 2009 construction industry events, construction professionals testimonials, industry videos
Bill Shevlin, Manager of Facilities and Construction at St Joseph’s Hospitals – Bay Care Health, also spoke at the October 28, 2009 breakfast forum to share information about upcoming potential construction projects at the various St. Joseph’s Hospitals and the benefits of using JobSite123.com. Here’s a short clip encouraging commercial contractors to build their Qual-Port today:
A transcript of speech excerpts:
“Good morning. I am Bill Shevlin, Manager of Construction Services at St. Joseph’s Hospitals. I only became familiar with JobSite123.com in the past 60 days, and I (already) think this is an amazing tool. This website will make my job much easier in pre-qualifying general contractors and subcontractors alike. And if you participate in JobSite123.com, it will get your business out in front of people just like me, who are always looking. The amount of information on the website is tremendous. I’m going to be encouraging all of my general contractors and subcontractors to complete a Qual-Port. It’s simply an amazing tool.”
Bob Moss | JobSite123.com – "A product whose time has come…."
Nov 27, 2009 construction industry events, construction professionals testimonials, industry videos
Bob Moss, President and CEO of Moss & Associates, shared his views on JobSite123.com in his opening remarks at a sold-out crowd of nearly 500 construction professionals on October 28, 2009 at their Subcontractor & Supplier breakfast forum held in conjunction with St. Joseph’s Hospitals in Tampa, Florida.
Here is a short clip about why he believes that JobSite123.com is a product whose time has come:
A transcript of speech excerpts:
“JobSite123.com is a product whose time has come. I believe it will be beneficial to all of us (in the commercial construction industry) to be able to understand one another’s qualifications and experiences. We will be encouraging all of you to build your Qual-Port. If you are not familiar with that term, you will be before you leave here today. I believe it will be very beneficial to your business. From a construction manager and general contractor’s standpoint, I can assure you that it is extremely helpful for us to be able to (quickly) go online and identify bonding capabilities, and insurance certificates, and quickly find all of the things….”
