Construction Leads and Employment Opportunities in jobsite123.com
Sep 8, 2011 commercial construction industry, jobsite123 User Experiences, marketing tips
Craig Noble
Because I get the following question from time to time, I thought I’d just post the Q&A here for all of you to read and share.
The question asked is usually something like this…
“Hey Craig, your homepage says that jobsite123 is the vibrant ecosphere for the commercial construction and design industry. What do you mean by ‘vibrant ecosphere’ “?
And my answer is usually something like this…
” ‘Vibrant’ refers to the depth and helpfulness of the information found in the company profiles, which provide clients and prospects with the exact information needed to maintain the business relationship – or get it started.”
” ‘Ecosphere’ refers to the growing number of companies (currently over 200K throughout the U.S.) that work in and around the commercial construction industry (including contractors, architects, engineers, suppliers, corporate support) that are choosing to market their project experience, client ratings and other qualifications – and find project/employment opportunities – in the industry’s largest and most highly visited online community – jobsite123.com.”
And just in case you need a little more info as to why the above makes jobsite123 come-off like the authority for commerical construction and design companies go-to for online marketing, projects and employment…click here to check out this traffic milestone we recently hit.
I hope this helps to clarify what we do for you…’cause it’s as simple as that, Y’all!
Web Traffic Elite Now Includes jobsite123.com
Aug 26, 2011 commercial construction industry, marketing tips
Craig Noble
Pssst!
Hey, Fella…
Did you know?
> There are tens of millions of websites that are LIVE on the web.
> A tiny fraction of all the websites that exist get the majority of online visitors (traffic).
> Most websites do not get any traffic at all.
> jobsite123.com launched in August 2009 (that’s just two years ago for those of you that are counting).
> Number of jobsite123 Profiles in August 2009…Zero.
> Number of jobsite123 Profiles in August 2011…Over 200,000.
> As of August 2011, jobsite123’s traffic rank is among the top 100,000 most highly visited websites in the world.
> That puts jobsite123’s traffic in the top .32% of all websites.
> Complete jobsite123 Profiles currently attract thousands of views (business opportunities) each month.
So if you were to ask me, “Should I create a Profile for my Architecture, Engineering or Construction Company in jobsite123?”.
I might respond, “Not if your website’s traffic is ranked higher than jobsite123 and already attracts thousands of visitors from your target market every month”.
Listen, I’m not saying drop your website. If you want to keep it, just link your website to your jobsite123 Profile where you can maintain your Company’s curent project experience, client ratings, awards, etc. without paying webmasters or hosting fees.
Kinda seems like a no-brainer when you think of it like that, huh?
Personal Profile Templates | Announcing Jobsite123 Personal Construction Profiles – Now Live!
Jun 23, 2011 New Profile Features+Functions, commercial construction industry, marketing tips
Personal profiles are hot! Guess what? The world’s largest, most vibrant online construction community has just added them!
- Broadcast projects you have personally worked on.
- Tell the world about your projects.
- Build relationships.
- Expand your network.
- Showcase your project experience.
» Read all about the new construction personal profiles now.
Intentional Side Benefit for Members of jobsite123
May 11, 2011 marketing tips
Craig Noble
I wanted to make you aware of a jobsite123 benefit that we work hard to provide our Members…and instead of just explaining it, I can show you too.
First, click on this link to see what happens when someone searches Google for “Drummond Plumbing in Rosedale”.
You’ll see Drummond Plumbing’s jobsite123 listing is #2 behind Mapquest (Yeah, Baby! Yeah!).
Notice that Drummond Plumbing’s jobsite123 listing beats Manta (and SuperPages, and Topix, and MerchantCircle, and BizFind, and all of the other directories too).
When you click on Drummond Plumbing’s jobsite123 result (2nd spot), you go directly to their Profile (this would be a pretty good business development tactic for Drummond Plumbing if they completed their Profile to look more like this HVAC Contractor’s jobsite123 Profile, huh!?!).
When I first did this Google search yesterday, Drummond Plumbing’s bluebook.com listing was in the last position on page 1. Today, Google has kicked their bluebook.com listing down to Page 4, Position 3! (pretty interesting trend for The Blue Book, since they’ve been online since 1995! What are they doing with all the money their clients invest with them to advertise their businesses!?!)
And if that isn’t bad enough, if you were to click on Drummond Plumbing’s bluebook.com listing in Google, it would take you to a list of 40 plumbers (not good for Drummond Plumbing, or the person looking for Drummond Plumbing).
If you thought my above Blue Book comments were funny, checkout this previous jobsite123 blog post.
Just thought you’d like to know, Playa…Have a great day!
And, get your A/E/C business online in a meaningful way with a Profile in jobsite123, already! We’ll take care of getting your hard-earned reputation and experience found at the top of Google, Yahoo and Bing.
Why it’s Important for your Business to Rank High in Online Search Results
Apr 29, 2011 marketing tips
Craig Noble
I’ll keep this post short, because the concept here is simple.
When people want to quickly find out more about a product or service, they go online to their favorite search engine and type into the search box the words that describe what they’re looking for. When those words describe your business or your professional expertise, you want to make it easy for them to find you. Why? Because it’s an opportunity to gain a new client – or a sale.
Case in point: a web research company called Optify recently published their findings* about search behavior, using Google as the test-case search engine. The user behavior results are astounding:
36.4% = Average Click Thru Rate for the top search result on P.1
8.9% = Average Click Thru Rate for search results on P.1
1.5% = Average Click Thru Rate for search results on P.2
With Google curently serving billions of queries per day, the above data clearly indicates there’s a competitive advantage to being at the top of P.1 and on P.1 search results; and further shows that people rarely click on anything past P.1 when they’re trying to find something they need.
Therefore, when it comes to using the internet to grow your business, you need to be found on P.1 according to the words that describe your business. How do you do this? You either pay a consultant to make your website more visible to Google and the other major search engines, or you build a free profile in an online community that will automatically cause your company to show up in the top results of the major search engines.
Listen, if your competitor has made it easier for buyers to find them online, rather than your business – you’re leaving money on the table. Simple as that, Fella.
Reminder: jobsite123.com is the fastest growing online community of qualified commercial construction and design companies. Why? Because even our free profiles rank higher in the major search engines than most company websites.
*Click here to download Optify’s complete findings.
jobsite123’s New BizTool Suite Simplifies Internet Marketing
Feb 16, 2011 marketing tips, press and media
Craig Noble
jobsite123 announces immediate availability of an exclusive and comprehensive suite of internet tools which allow its members to turbo-charge their online presence using custom jobsite123 company profiles to harness the power of the internet and improve their bottom line. The tool-kit includes: Traffic Statistics, proof of Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), revenue opportunities via project alerts, recruiting and employment tools, members-only discounts and managed press release syndication.
BizStats
jobsite123 has reporting available to each member company that quantifies visitors to their company profile and the number of views on each page during any specified period of time. It provides valuable insight for companies that want an easy way to measure the return on their investment (ROI) in additional online exposure for their company.
BizWords
Search Engine Optimization is a perpetual, even elusive process for most businesses, but jobsite123 automates this for its profiles using its proprietary BizWords tool. The benefit for members are plentiful and proven by the prominent placement of their profile in other major search engines. Profile owners simply add keywords to their profile that are relevant to their business and jobsite123 handles the rest – just like being on auto-pilot.
BizAds
Players in the commercial construction and design industry are increasingly turning to internet search engines like Google to find resources for their projects. So, jobsite123 is now individually promoting every one of its member companies with targeted advertising in Google. Ads for member companies appear in Google’s paid search results, in addition to the jobsite123 organic listings. When users click on the Google ad, they are sent directly to that company’s jobsite123 profile. This Search Engine Marketing program is handled by jobsite123 and requires no effort by the profile owner.
BizAlerts
In order to be considered for projects in a particular market area, companies first have to know they exist. BizAlerts allows companies to receive notifications of upcoming projects in their market area, and they also have access to browse the list of current projects updated daily.
BizDiscounts
jobsite123’s quickly growing community of qualified commercial construction and design companies has attracted the interest of suppliers of products and services that see the value in having their products and services in front of a captive audience. jobsite123 has partnered with these companies to deliver its members exclusive savings on everything from tools to vehicles to insurance. More discount programs are being added each month.
BizTalent
Successful companies in the commercial construction and design industry thrive in any economy because of the talent and experience that their key employees bring. jobsite123’s BizTalent tool delivers job opening messages to its entire community of registered users. This service provides the company that is hiring with more applicants to consider, which means a greater likelihood of hiring the right person for the job.
BizPress
As the largest media company in the world for the commercial construction and design industry, jobsite123 also gets the word out with press releases that contain news about its member companies and their projects. BizPress is the tool that member companies use to write and distribute their press releases across the national wires, display them in their company profile and syndicate them through other major social media channels including jobsite123, Linkedin and Twitter.
jobsite123 improves the bottom line of every one of its member companies by making the overall buying, selling and promoting processes more efficient and informed.
» Here is a video with more information, about the jobsite123 commercial construction directory.
Major Search Engines Are Directing Buyers of Commercial Construction and Design Services to jobsite123.com
Feb 9, 2011 commercial construction industry, marketing tips
Craig Noble
jobsite123.com is the digital bridge that allows buyers to find the complete credentials of commercial construction and design companies through any of the major search engines: Google, Yahoo or Bing.
First, we researched the industry in order to be able to coach companies to display the exact information that buyers need when searching online for qualified companies for their commercial construction projects. Then, we went LIVE with search functions for users to find members within our community by: company name, building specialty, service area, and keywords that describe the work a company performs. And now, we have launched THE plug-in tool that allows buyers to find the exact company information they desire through any of the major search engines.
Check out the number one search results in the following buyer behavior examples:
1) Let’s say you’re a general contractor and you met a painting contractor at an industry networking event last night that said he meets your bonding requirements. Before calling him, you could easily find out for sure by doing THIS.
2) You’re the Facility Manager for the Miami Heat Arena, and you were referred to Artistic Surfaces for your very elaborate terrazzo project that spans the entire second floor concourse. You trust your referral’s recommendation, but you want to know what others have to say about Artistic Surfaces’ work, so you just do THIS.
3) You’re an architect, and you were asked by one of your clients to recommend a good full service interiors contractor that has healthcare experience. You’ve worked with Lotspeich Company of Florida on office and retail projects before, but you don’t know for sure that they have experience working in hospitals, so you do THIS.
Want this to work for your company? Just maintain a complete construction company profile in jobsite123, and we take care of the rest!
Member companies in jobsite123 benefit with higher visibility in the three major search engines for all of their most marketable credentials: completed projects, insurance coverage, bonding capacity, client ratings and more. Over a quarter million companies that work in and around the commercial construction and design industry have already started a profile in jobsite123.
We are obsessed with improving the bottom line of every company in the commercial construction and design industry by making the buying and selling process more efficient and informed.
Feel free to build a profile in our community and ride on our coattails as we flex our interet marketing muscles and attract buyers of commercial construction and design services.
Introducing jobsite123.com BizAds
Dec 17, 2010 marketing tips, press and media
In order to more effectively drive online exposure for its member companies, jobsite123 has launched a new tool called BizAds – which individually promotes each of its more than 30,000 member companies with targeted advertising at no charge. Managing over 30,000 company campaigns firmly cements jobsite123 as the industry’s largest advertising and marketing firm.
This is how BizAds works. When someone searches for a member company in Google, an ad for that company will appear prominently in Google’s paid search results, in addition to the jobsite123 organic listings. A click on the ad will send the user directly to that company’s comprehensive qualifications profile in jobsite123.com.
This is why BizAds works. The commercial construction and design industry is increasingly turning to search engines like Google to find resources online. jobsite123 member companies are actively promoted to make sure they have a competitive advantage and an opportunity to distinguish themselves via their company’s jobsite123 profile – which communicates their specific project history, experience and other qualifications better than 95% of the websites in the industry.
Steve Dooley, Director of Traffic Acquisition, commented: “We are continuously driving massive, targeted traffic to individual jobsite123 profiles. BizAds is another way we increase our members’ online visibility, which creates more project-bidding opportunities for them. By acquiring substantially greater visibility for our members than they could on their own, we provide significant value and it’s a great feeling every time one of our customers has that ‘Ah-Ha Moment’ and realizes the valuable lead-generation tool that jobsite123 truly is.” Dooley went on to say, “It’s a simple deal: our members get a great free profile on our platform and free advertising to help them make more money, and many of them elect to pay us for additional exposure services. It’s a true win-win.”
“Typical construction industry websites are so 2005.” said Victor Mendez, Chief Information Officer of jobsite123. Victor went on to elaborate, “Our members consistently come to us for solutions to drive their internet presence and online business development for where the industry is in 2010 and beyond. The great thing here is that we built the best in class solution for our industry.” Victor further commented, “jobsite123’s new BizAds tool is an example of how the platform continues to deliver tangible results to its community of commercial construction and design companies.”
Companies that desire even more exposure can sign up for a plethora of expanded BizAds managed acquisition marketing programs at a commitment level that meets their budget and business goals.
At jobsite123.com, we take the mystery out of online advertising for companies that work in and around the commercial construction and design industry.
jobsite123.com Introduces BizWords
Dec 10, 2010 marketing tips, press and media
Business owners know the words that clients use to refer to their company type. Google, Yahoo and Bing have taught the world the value of using words to search and find exactly what is desired on the internet. The problem created was that companies had to pay a SEO (search engine optimization) consultant to program the words into their website, so it could be found on the internet. However, this is no longer true for companies that work in and around the commercial construction industry.
jobsite123.com’s new BizWords tool allows member companies to easily attach the words that describe their business to their profile themselves. The result for member companies using BizWords is a more visible online presence based on what their business does. Very often, construction companies do a really good job of staying top-of-mind among existing clients, but the ways to effectively get the attention of a prospect that doesn’t know their company name are few and expensive. jobsite123.com solves that problem with the introduction of BizWords.
“A company’s web presence that doesn’t attract the attention of potential clients searching for what you do is like getting dressed-up for the prom but staying home with your family…there’s no return on the investment. Build a profile for your company in jobsite123 and ride the free wave that we create for all of our member companies. Then drive more traffic to your profile using the words that your clients know you by with BizWords.”
– Stephen Kaiser, Director of Online Marketing at jobsite123.com
jobsite123.com’s BizWords tool currently offers a library of 18,300 words – and is growing every day because of user feedback.
Is Price Really all that Matters Right Now to Land Commercial Construction Projects?
Dec 8, 2010 Surveys, marketing tips
Craig Noble
I hear the buzz in the industry just like everyone else…there’s a concern that it’s currently a foregone conclusion that projects are being awarded soley on price, and that industry relationships no longer matter. So, I decided to find out what the masses really had to say about the matter by including the question in one of our surveys. I think you will find the results encouraging.
Keep in mind as you read on, our national database of architects, engineers, general contractors, specialty contractors, material suppliers and other companies related to the commercial construction industry is who answers our surveys. These businesses are then able to apply the results to their strategic planning when they receive the responses via email the following week.
The exact survey Q&A was:
When your company converts a project lead into a contract, is it most often the result of RELATIONSHIP or PRICE?
RELATIONSHIP 55%
PRICE 45%
So, what this information tells us is that despite the industry buzz, more than half of the project decision-makers are still primarily considering their business relationships when awarding work to companies. Therefore, it bears repeating that you should continue to maintain a high level of awareness for your company among your current and potential industry relationships, because it’s really not all about the lowest price.
If you think this is interesting, check out another survey question that we asked about the importance of COMPANY RELATIONSHIPS vs. COMPANY EXPERIENCE.
If you start putting together the pieces of info learned from these two survey questions (and the others we’ve done), the very basic formula for success in our industry is simple:
Company Relationships + Company Awareness = Projects/Revenue.
For more information about the commercial construction and design industry’s most comprehensive (and easy) qualifications tool, visit jobsite123.com.
