Showcase Your Local Market Knowledge When Bidding on Construction Projects
Nov 23, 2010 Surveys, marketing tips
Craig Noble
A recent survey of our national database of architects, engineers, general contractors, specialty contractors, material suppliers and other companies related to the commercial construction industry revealed an obvious competitive advantage opportunity…
The exact survey Q&A was:
What is the maximum distance your company would consider pursuing a project bid opportunity?
ENTIRE U.S. 19%
NEARBY STATES 36%
HOME STATE 21%
LOCAL COUNTIES ONLY 24%
It shouldn’t come as any surprise that 76% of companies are pursuing projects beyond their own backyard. This means that you are likely bidding for projects alongside companies from “out-of-town”. Therefore, when you are bidding on projects within your immediate market area, keep in mind that you can differentiate your company from the “out-of-towners” by showcasing your local market knowledge to gain a competitive advantage.
Good advice huh, Little Buddy!?! Now go checkout jobsite123.com …it’s full of smart architects, engineers and contractors.
Does Your Company Subscribe to a Business Leads Service?
Nov 17, 2010 Surveys, marketing tips
Craig Noble
A recent survey of our national database of architects, engineers, general contractors, specialty contractors, material suppliers and other companies related to the commercial construction industry revealed how important it is to subscribe to a business leads service…
The exact survey Q&As were:
Does your company currently subscribe to a formal service that provides project bid opportunities (Examples: Dodge Reports, Bidclerk, etc.)?
YES 68%
NO 32%
If you answered YES to the question above, have any of them become paying clients?
YES 74%
NO 26%
Three-quarters is a huge percentage turning their subscription-based leads into paying clients. So, just incase you were “on the fence” about whether or not this business development tactic was worthwhile…now you know!
This also explains why we began offering this service. Click the following link to check out our new Construction Project Notification Service.
Act now…we are currently offering this new service at an “introductory price point”, so it is way under-priced, Fella!
Local Internet Marketing for Construction Businesses is now as Easy as 1 2 3
Sep 21, 2010 commercial construction industry, marketing tips, press and media
Craig Noble
The commercial construction and design industry is made up of local businesses that know each other and compete for many of the same projects in their market area. Unfortunately, the two most effective ways that these companies advertise is by word-of-mouth and by posting their company sign at the jobsites where they work. Effective? Yes. But not at all efficient. Until now.
jobsite123.com helps companies to reinforce the effectiveness of their word-of-mouth reputation and jobsite signs by allowing them to build and maintain a profile in its online community of commercial construction and design companies. In many ways it’s more useful than having a website. Company profiles in jobsite123.com are indexed by Google, Yahoo and Bing, which makes participating companies rank higher in search results. The reason is because jobsite123.com employs a team of experts that are constantly tweaking and tuning the site, and its member profiles, to be more visible on the web. The result is an effective B2B web presence for participating companies.
With a complete and current profile in jobsite123.com, companies can be easily prequalified by industry buyers looking for resources for their construction projects. Users of jobsite123.com can find, qualify and connect with architects, engineers, contractors, material suppliers and other companies in the commercial construction industry.
Getting started is easy, because the jobsite123.com system coaches the user through the entire process of building their company profile. Once complete, profiles display each company’s best qualities – extensive qualifications, client performance ratings, industry relationships. The search and qualify system is completely free thanks to advertisers that use the site to target commercial construction and design companies. Both local and nationwide advertising packages are available. jobsite123.com also allows companies to pay to appear above their competitors on the high traffic search result pages.
To more effectively compete online for commercial construction projects, start by building your company’s complete qualifications profile in www.jobsite123.com.
New Super-Targeted Advertising Platform
Sep 13, 2010 marketing tips, press and media
Craig Noble
It’s difficult to be the new-company-in-town. Not only do new companies have to figure out how to get the attention of local businesses, but they must also have compelling reasons why someone should take a chance on their product or service. This is especially true of the business relationships in the commercial building industry. Narrow margins and high risk characterize every building project, so it’s usually a long due diligence process before companies take a chance to work with each other. Until now.
jobsite123.com is the first of its kind on the web. It’s a combination search engine and qualifications tool designed for companies in the commercial building industry. Membership, company profiles and use of jobsite123.com are all free. As a result of the growing number of contractors, designers, suppliers and related product and service companies using the site, it is attracting the advertisers that want to the attention of those companies.
Inquiries from manufacturers, suppliers and corporate service companies trying to reach jobsite123.com’s members initiated a site redesign that now includes advertising opportunities in all high traffic areas. jobsite123.com is now introducing advertising packages that reach users while in the site, editing their company profile and via email communication sponsorships.
The most unique aspect of jobsite123.com’s advertising model is that users can click-thru a company’s ad and see their qualifications profile too, which thereby jump-starts the due diligence process and increases the chance for that new business relationship.
LEED Projects Experience is now a Must-Have for Construction and Design Firms
Sep 9, 2010 Surveys, marketing tips
Craig Noble
A recent survey of our database indicates that 64% of companies in the commercial building industry have LEED projects experience. So from a marketing perspective, LEED experience is now a must-have for construction and design firms competing for projects.
The exact survey Q&A was:
Has your company worked on any projects that have achieved a LEED designation?
Yes 64%
No 36%
For the 36% of the industry that does not yet have LEED experience, here are the basics:
There are four LEED levels for commercial buildings…
LEED Certified
LEED Silver
LEED Gold
LEED Platinum
And, each of the above LEED designations are awarded according to a 100-point scale based on the environmental impact of the following five categories…
Sustainable Site
Water Efficiency
Energy & Atmosphere
Materials & Resources
Indoor Environmental Quality
Additionally, there are two bonus categories…
Innovation in Design
Regional Priority
The above survey of our national database of commercial construction and design companies included: architects, engineers, general contractors and specialty contractors.
Launch of B2B Web Portal is Perfectly Timed for the Economic UpSwing
Sep 7, 2010 commercial construction industry, marketing tips, press and media
Craig Noble
Social media websites are great for people that want to connect with their friends or colleagues. LinkedIn goes a step further by also providing its users with the ability to display their resume, and YELP is gaining momentum for local business-to-consumer (B2C) companies. But what about industry? To date, the online equivalent for business-to-business (B2B) buyers and sellers to connect has not existed. Until now.
The visionaries at jobsite123 recognized this need in the market. The idea is simple: provide a web portal that allows companies in the commercial construction industry to easily meet and qualify each other.
jobsite123 is the source that businesses use to find the critical information required to establish and maintain B2B relationships. In fact, the content in jobsite123’s company profiles is more relevant than the company information displayed in 99% of B2B websites. This means that a completely filled-out company profile in jobsite123 usually ranks higher in Google and Bing than that company’s website. Creating revenue from the internet is all about being found by your target audience, and jobsite123 has figured it out for the B2B world.
Companies that claim and build-out their free profile are already experiencing a competitive advantage. By sending their jobsite123 digital business card to prospects, they are able to stand-out from their competition with the answers that matter most to decision makers. Combined with jobsite123’s cutting-edge marketing tactics that promote its community of member companies, early adopters of jobsite123 are already getting more awareness for their small-to-medium-size-businesses (SMB).
Your Company’s Insurance Coverage is Your First Step Toward Prequalification on New Construction Projects
Jun 11, 2010 marketing tips
Craig Noble
Did you know?
- Verifying insurance coverage is the MOST COMMON prequalification requirement in the commercial construction industry.
- Nearly ALL project owners, facilities managers and GC’s have minimum insurance coverage requirements to work on their construction projects.
- JobSite123 will send you an auto-reminder when you need to update your proof of insurance on your profile.
Your clients and prospects can now use JobSite123 to verify your insurance coverage in seconds. Complete your insurance coverage template today, and keep the information current at all times. When you have a change to your insurance coverage, simply edit the information in your profile and send a direct link to all of your clients – updating all of them instantly.
Showcasing your company’s insurance coverage online to attract more clients is as easy as 1-2-3!
How To Display Your Licenses & Certifications in Jobsite123
Jun 10, 2010 Qual-Port How-To's, marketing tips
Displaying your licenses and certifications is another important way that you can show your qualifications. By putting your license and certification information online, you demonstrate that your company and its employees have taken the steps to satisfy all legal requirements and undergone extra training in order to perform work to the highest standard possible.
To display your Licenses & Certifications in jobsite123:
1.) Login at jobsite123.com with your username and password.
2.) Find the name of your company under the heading “My Qual-Ports”, on the lower left-hand side of the screen. Click on it.
3.) In the left-hand navigation menu, click on “Licenses & Certifications”.
4.) In the top right corner, click on the link marked “Add Licenses & Certifications”.
5.) Fill out all the available fields. To upload a copy of your license in .pdf, .jpg or .doc format, click the button marked “Browse” in the Upload License/Certificate section. Locate the file on your hard drive, click on the file, then click “Open”.
6.) Click “Create”.
Here’s an example of a company showcasing their licenses and certifications online.
Industry Org Memberships Represent Your Construction Business's Qualifications Too
May 13, 2010 Anatomy of a Qual-Port, marketing tips
Craig Noble
You already know that your membership in local construction industry organizations allows you to network with peers and maybe hear about upcoming construction projects and opportunities. However, you can also get additional mileage from your memberships by mentioning the organizations that you belong to in your marketing efforts. Think about it…including the logos of national construction industry organizations like Associated Builders and Contractors, Urban Land Institute, United States Green Building Council and the other prominent local organizations alongside your construction company’s logo bolsters your business’s reputation because of their excellent reputation in your local market area. So, when we were researching and designing the jobsite123 qualification profiles, it became clear to us that providing a tab for you to showcase the affiliations and memberships that you belong to was a must. You can click here for an example of a commercial construction company using their industry organization memberships to further represent their qualifications.
We have many of the prominent construction industry organizations available for you to click and display in your Qual-Port – but we don’t have all of them yet. If you would like for us to add an industry organization that you belong to but is not in our system, just send an email to us at solutions@jobsite123.com.
Use Your Awards to Sell Your Construction Company to New Clients
May 10, 2010 Anatomy of a Qual-Port, marketing tips
Craig Noble
Another one of the best ways to attract more construction buyers to your company is to make them aware of the awards and recognition that you have already earned for your work. Although it may be difficult to get your clients and prospects to your office to see your bulging trophy case, you can easily display your construction awards in your jobsite123.com profile. Remember – the number of construction buyers using jobsite123.com to find and prequalify construction companies is increasing every month, so it’s well worth the small amount of time and effort it will take you to display your awards here. FYI - buyers are using jobsite123.com to find resources for all construction specialty areas. The following are examples of projects that jobsite123.com users are showcasing in their profiles: retail projects, healthcare projects, office projects, multi-family residential projects, school projects, university projects, etc.
Once you log-in and go to the awards and recognition tab in your profile, just select your company’s awards from the menus provided. If you don’t see an award in the menu, just click on the ‘FeedBack’ tab (on the left side of every screen) and let us know the awards we need to add for you.
Stay tuned…my next post will describe how broadcasting your industry organization memberships separates your company from many of your competitors.
