Drive Online Traffic to Your Construction or Design Company for Free
Aug 27, 2010 jobsite123 User Experiences
Craig Noble
Website and Email signature Badges drive traffic directly to your company’s jobsite123.com member profile. With a completely filled-out company profile, you position your company to also compete on experience – rather than just price.
“Thanks for the marketing tip about adding the direct link to our jobsite123 company profile from our website and from all of our outgoing emails. The badges have proven to be a very effective way to get the word out to our contacts about our extensive qualifications. It’s a great idea!”
– Brooke Tully, Marketing Director at Artistic Surfaces
Artistic Surfaces was founded in 1989 by Harvey Namm and his 25 years of flooring experience. The company has grown to specialize in Retail, Hotels, Museums, Airports, Performing Arts Centers, Sports Arenas and other high-end properties. Artistic Surfaces’ jobsite123.com profile is currently averaging 1,800 views per month.
To create more online awareness for your company, start by building your complete qualifications profile on jobsite123.com.
Construction Qualifications: Can Your Clients Find Yours on the Web? How About Your Competitors?
Jan 8, 2010 commercial construction industry
Coty Fournier
To post or not to post your construction company’s qualifications on the web? That is the question.
The answer emerges as you explore the following viewpoint commonly held in the industry…
“I don’t want all of our qualifications out there on the web for our competitors to see. I’ll make sure my clients and prospects can find the basics. When they contact us needing more information, we will make it available to them.”
Here’s the thing. This position is founded in yesterday’s communication principles. Today’s buyers seek answers to thier questions using readily accessible on-line information TO DETERMINE WHETHER OR NOT they will contact you for any off-line information.
When it comes to your qualifications related information - particularly the good stuff - post it. Seriously, what are you afraid of? Your competitors clicking around looking at it? OMG – this is 2010. You can logon to Google Maps and read the manufacturer’s label on the patio furniture in my back yard. Anyone can find pretty much anything they want. What you should be worried about is whether or not your clients and prospects can easily find all of your qualifications related information online, because the cost of them not being able to find it far outweighs any possible downside of your competitors finding it.
Stressing about whether or not your competitors can easily find your information (online or offline) is a futile waste of time. They can. And vice versa. So knock yourself out snooping around all of thier information too, if it makes you feel better. When you’re done, see if you can answer this pop quiz correctly.
If you could only pick one, when comparing your company’s current qualifications related information to that of your competitors, which is more important?
a) To have more impressive qualifications information than your competitors
b) To have more easily accessible qualifications information than your competitors
ANSWER: ”b”
Why? The internet has changed everything. In today’s world, industry buyers demand (not prefer) readily accessible information. And what does readily accessible mean? It means these 5 things:
1) Answer all my questions
2) In one place
3) On the internet
4) In seconds
5) For free
If a client or prospect can’t easily find all of your qualifications related information, how can they determine you to be more impressive or more qualified than your competitors? Remember, they’re not likely to call you to get it.
Your Qualifications Land you the Job
Dec 10, 2009 commercial construction industry
Craig Noble
You already know to focus significant marketing efforts on maintaining awareness for your construction company. And you do a good job of keeping your company top-of-mind in your market area by networking and advertising in the right places. So now that you are accomplishing AWARENESS for your company, what’s next? Reminder: awareness is really only Step 1 toward your goal of getting more work. The next step is to get your company on the short list for a project. To accomplish this, you need to make your prior performance, experience and overall industry credentials (aka: your current qualifications) readily accessible to your relationships.
Think about it. If you are a contractor, supplier, accountant, etc. in the commercial construction industry, unless your company can SHOW that it walks the talk (the words from your networking and advertising), you will not likely be considered for the job. The time, quality and expense associated with a buyer going to contract with a company that turns out to be the wrong fit is devastating to the project and all of the companies involved. This is why buyers in our industry go through (or should go through) painstaking investigations before awarding work – detailed qualifications differentiate competitors.
